Brand Charity Promotion Video
Service Background:In November 2019, the first Hope Primary School built with the assistance of CITIC Prudential Life was officially inaugurated in a village in Shaanxi, China.
Our Viewpoints：Starting from the client's needs and the theme of "Listening to Dreams", Tiptree carefully planned the Hope Primary School Inauguration Ceremony from the aspects of overall process design, brand visualisation, implantation of the dream theme, themed peripheral design, on-site interactive games, as well as the creative script and filming of the public welfare image film, and successfully assisted the client. This event not only created a highly communicative on-site effect and brand materials, but also let the theme of "listening to dreams" run through the whole event, and enhanced the public welfare brand image of CITIC-Prudential Life in a joyful ceremony for the voice of dreams, and gained a high evaluation from the client.
Subtitle：
My dream is to be a craftsman when I grow up.
My dream is to be a primary school teacher
Every child has his or her own dream, what is yours?
Shannxi Long Country Lengdixia Village
My dream is to be a soldier
My dream is to be a doctor when I grow up
I want to be a fashion designer
I want to be a chef
In a place far away from the city, there is a group of children. They long for knowledge, they long for the outside world, and they long for their little dreams to be heard by everyone.
Dream: to be a village teacher
Dream: To become a water purification engineer
Dream: To become a table tennis player
Dream: To become a doctor
Dream: To be a dancer
Listen to your dreams and make your future come true